Dispatch
Facebook and Instagram
Pages, windows, comments and permissions.
Business verification: the documents that actually pass
Meta checks that three things agree: your legal name, your address and your phone. The mismatches that cause most rejections.
Choosing the right webhook fields, and no more
Which fields carry messages, which carry noise, and the verification handshake that fails silently.
App Review for messaging permissions, without three rejections
What reviewers actually check, why screencasts fail, and the order to do things in so the review is the last step rather than the first.
Ice breakers and the persistent menu: the two settings people skip
Two Page settings that answer questions before anybody types. What to put in them and what to leave out.
Story replies and mentions: the messages that arrive with no context
A story reply is a DM about something that expires in 24 hours. What your inbox needs to show so the reply makes sense.
Comments are support tickets with an audience
Public questions, private replies, and the three comments you should never answer in public. How to run comments as a queue.
The Page token that dies when somebody leaves
Page access is granted to people, and tokens inherit that. What to use instead so messaging survives an employee leaving.
Message tags: the four doors out of the 24 hour window
What each tag permits, what using one wrongly costs, and why the human agent tag is the only one most businesses should care about.
Answering Instagram and Facebook DMs like a business, not a person
Both run through the same Page, share one 24 hour window, and behave differently from WhatsApp in ways that matter operationally.
The 24 hour window, on WhatsApp, Facebook and Instagram
Meta closes a conversation 24 hours after the customer's last message. What each channel does at the boundary, and the error you get.
10 articles. New ones are announced on WhatsApp, or take the feed.