Dispatch
By trade
What is different in a clinic, a school, a shop, a fleet.
Field teams and beneficiaries: messaging where the connection is bad
Low bandwidth, shared handsets, and data about vulnerable people. The constraints that change how the channel should be used.
Small appointment businesses: one phone, three hundred clients
The owner's phone is the booking system, the diary and the marketing list. What to fix first when that stops working.
Lending over messaging: repayment reminders that do not harass
Reminders work and collections messaging is regulated in most places. The line, and what to record when somebody says they cannot pay.
Courier messaging: the driver, the customer and the record
Drivers already message customers from their own phones. What that costs, and what to put in its place without slowing anybody down.
Property enquiries: the same eight questions, forty times a day
High volume, low intent, and a viewing to book. What to answer automatically and how to tell a serious enquiry apart.
School messaging: the parent group is not the answer
Why parent groups go wrong, what a school actually needs to send, and the safeguarding line around staff phones.
Restaurant messaging: bookings, and the thirty minutes before service
Confirmations cut no-shows, and the busiest hour is when nobody can answer. What to automate and what to refuse.
Messaging in a clinic: the appointment is the easy part
Reminders and repeat prescriptions work well. Everything involving a symptom does not, and the line has to be drawn in advance.
8 articles. New ones are announced on WhatsApp, or take the feed.